China is the great economic success story of the past 30 years. Since the “reform and opening-up” policy was introduced in 1978, China has changed beyond recognition. China is the world’s largest consumer of iron, steel, coal and cement, and China’s hunger for raw materials continues.
With growing purchasing power and more Western brand preferences, China’s middle income consumers are an obvious target market for all overseas business. They have a stronger demand for imported household goods, clothing and food produce, pursuing car ownership; and are investing in private healthcare ect.